Do you remember those famous battle scenes in movies? The ones where you can feel the approaching army by the rumble that grows increasingly louder and the ground literally vibrates? This has been the scene at the bookstore as we edge closer to the release of the 7th Harry Potter book.
I'll admit that I'm geeked. I've developed my own theories as to what really happened with Snape and whether Dumbledore is truly dead. Hell, I even volunteered to work during the Harry Potter midnight madness and will be there until 3 am ensuring voracious Disciples of Rowling get their fix at the earliest possible second.
What I do find annoying is the corporate mumbo jumbo Barnes & Noble (the Barn) is pushing. Rather than try to play it cool, the Barn (NYC HDQ) is working themselves into such a frenzy and virtually creating the chaos they are trying to avoid. Will it be crazy? Yes. Is this probably one of the most anticipated books ever? Yes. Are we going to get robbed of all of our Harry Potter books by customers who are over informed of our order and when it is expected? Doubtful.
Do you think I'm crazy? Take a look at some of the rules for yourself.
1) Do not tell customers or members of the media how many Harry Potter books we are expecting.
2) Do not tell customers or members of the media how many Harry Potter books have been reserved.
3) Do not talk to members of the media about Harry Potter. Direct all inquiries to blahblahblah.
4) Do not tell anyone when the Harry Potter books will or have arrived.
5) Under no circumstances are cameras or cell phones with cameras allowed in the vicinity of the Harry Potter boxes.
It's like they're issuing a personal challenge to me when they repeat such stupid rules to me every single night. I'm considering selling the right to touch the boxes on Ebay since they didn't bother to forbid me from doing that.
P.S. If you're so worried about people knowing when your shipment of HP books arrive, don't suddenly cover the window in the door to receiving with paper. It's a bit obvious to everyone.